Already in 1582, the building at Bichlstrasse no. 5 was mentioned the first time in the old archives of Kitzbuehel. But an even older part of the hotel can be found in the wine cellar, where the walls date from the 15th century. They were part of the medieval mural and warded off the attacks of Kitzbuehel´s enemies.
An important year was 1893, when the ski sport was born. Thanks to Franz Reisch, the "father of skiing", more and more tourists travelled to Kitzbuehel for skiing. The small so-called "Bichlwirt" inn was enlarged by modern hotel rooms and was run as the hotel "Weisses Roessl" (german for "white horse").The name "Weisses Roessl" should remind of the old coaching inn, where the horses of the coaches were changed on the way from Salzburg to Innsbruck. Throughout its existance, the Weisses Roessl has been a popular meeting point for artists, business people, the aristocracy and politicians.
From the year 1999 to 2000 the hotel was transformed from a traditional 4-star hotel to a leading 5-star luxury hotel with a new annex, the "Residence", which now hosts spacious hotel rooms, exclusive suites and the spa area. In 2006 Dr. Christian Harisch and his family bought the hotel.
After a complete reconstruction and refurbishment in 2017, Hotel Weisses Roessl became - as the first and only hotel in Kitzbuehel - a member of "The Leading Hotels of the World", the most exclusive luxury hotel collection in the hotel industry.